UX/UI Design | App & Web
Re-envisioning the Walgreens App as a Healthcare Provider
Promoting their healthcare services through new visual elements of their rebranded identity
Overview
In this project, our primary goal was to enhance the application's user interface design to align with the modern and trustworthy visual elements of their rebranded identity.
I had the opportunity to collaborate with a team of 15 UX designers and researchers to develop an innovative UI concept and provide strategic recommendations geared towards enhancing the holistic user experience, with a specific emphasis on optimizing the Homepage.
Challenge
Transitioning the app from retail to healthcare offerings presents various challenges.
The shift in user expectations
Balancing Complexity and Simplicity
Integration of New Visual Elements
Ensuring Regulatory Compliance & Health Information Privacy
Solution
The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated. Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.
This project is subjected to NDA, for a full case study please contact neennv@gmail.com!
15%
Increase In Appointment Booking Rate
4.8
Ratings on App Store
20%
Increase in Returning Appointments
Overview
In this project, our primary goal was to enhance the application's user interface design to align with the modern and trustworthy visual elements of their rebranded identity.
I had the opportunity to collaborate with a team of 15 UX designers and researchers to develop an innovative UI concept and provide strategic recommendations geared towards enhancing the holistic user experience, with a specific emphasis on optimizing the Homepage.
Challenge
Transitioning the app from retail to healthcare offerings presents various challenges.
The shift in user expectations
Balancing Complexity and Simplicity
Integration of New Visual Elements
Ensuring Regulatory Compliance & Health Information Privacy
Solution
The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated. Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.
This project is subjected to NDA, for a full case study please contact neennv@gmail.com!
15%
Increase In Appointment Booking Rate
4.8
Ratings on App Store
20%
Increase in Returning Appointments
Overview
In this project, our primary goal was to enhance the application's user interface design to align with the modern and trustworthy visual elements of their rebranded identity.
I had the opportunity to collaborate with a team of 15 UX designers and researchers to develop an innovative UI concept and provide strategic recommendations geared towards enhancing the holistic user experience, with a specific emphasis on optimizing the Homepage.
Challenge
Transitioning the app from retail to healthcare offerings presents various challenges.
The shift in user expectations
Balancing Complexity and Simplicity
Integration of New Visual Elements
Ensuring Regulatory Compliance & Health Information Privacy
Solution
The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated. Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.
This project is subjected to NDA, for a full case study please contact neennv@gmail.com!
15%
Increase In Appointment Booking Rate
4.8
Ratings on App Store
20%
Increase in Returning Appointments
Overview
In this project, our primary goal was to enhance the application's user interface design to align with the modern and trustworthy visual elements of their rebranded identity.
I had the opportunity to collaborate with a team of 15 UX designers and researchers to develop an innovative UI concept and provide strategic recommendations geared towards enhancing the holistic user experience, with a specific emphasis on optimizing the Homepage.
Challenge
Transitioning the app from retail to healthcare offerings presents various challenges.
The shift in user expectations
Balancing Complexity and Simplicity
Integration of New Visual Elements
Ensuring Regulatory Compliance & Health Information Privacy
Solution
The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated. Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.
This project is subjected to NDA, for a full case study please contact neennv@gmail.com!
15%
Increase In Appointment Booking Rate
4.8
Ratings on App Store
20%
Increase in Returning Appointments
Process
01
Research & Analysis
Extensive app audits and competitive analyses were carried out in the research phase of our project. I had the opportunity to lead the audit of the Homepage flow to identify what works well and what can be improved.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
Extensive app audits and competitive analyses were carried out in the research phase of our project. I had the opportunity to lead the audit of the Homepage flow to identify what works well and what can be improved.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
Extensive app audits and competitive analyses were carried out in the research phase of our project. I had the opportunity to lead the audit of the Homepage flow to identify what works well and what can be improved.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
